My site has been kicking around the months, with periodic bursts of content. The strange thing is as I look back at the last few months there’s hardly a day gone by where I’ve not done something to the site, so where’s all that effort going if not too content.
I focus on the backend, I love developing the site. Wee theme changes. New plugins. Changes to the layout. Almost anything apart from content.
So what next? There is an ever diminishing return from changing things for my use. So if this sites to continue I need to shift my focus to content and getting people to read it.
Who are my current audience?
I’ve gone through my last analytics. Reading over both Jetpack and Matomo logs, plus my reaction plugin. The truth is my most read posts are my tutorials and not coincidentally the content is those articles I spent the most time on. My OpenVPN and OpenGPG tutorials as well as my Raspberry Pi running cost research are still amount the most read pages.
While my older fitness diaries are popular the more recent attempts at getting back into it are less often read. I feel this can be put down the reduction in quality. Each of my come-back posts have had progressively less effort put in than when I was in a proper swing at writing.
How does my audience find me?
This heavily depends on post age and category.
Initially my tutorial are found through Google, with a negligible amount coming from other search engines. But after a couple of weeks or months external links are the biggest draws.
My health blog is another story. Twitter is by far the biggest source of visits. With almost no search engine leads and no external links.
When do people arrive?
Again this depends on category. The highest visits arrive minutes after publication. This show that bots and crawlers follow it social feeds, since I doubt real people are just waiting around for me to publish.
Putting crawlers aside Fridays at around 5pm GMT is the most popular time to read this blog.
From this research I’ve learnt some things that I can carry out going forward.
Tutorials and Research
- Write more tutorials on open source software
- Share my scripts and downloads
- Don’t publish in a rush, or to hit a self-imposed deadline. Give each post time and care.
- When writing tutorials think about tagging. SEO each tutorial and research article.
- Aim to publish new tutorials before Friday
Personal and health blogs
- When blogging my personal experience remember the audience already know me.
- Don’t waste time on SEO Blog posts, Google isn’t a help here
- The blog is for me, remember why your posting it.
- Write with passion and honesty.